Content that counts, ideas that inspire.

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    Marketing as an Investment

    As marketers in senior living, it’s easy for us to understand the importance of investing in branding and marketing, knowing what each vacancy costs the community as well as the annual and average lifetime value of each resident. A common roadblock our clients face is leadership not placing value in marketing, viewing it as an expensive and sometimes unnecessary line item.Recently, a senior living client requested statistical data in an effort to build a marketing budget with their leadership te...

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    What to look for when searching for a new CRM

    As marketing professionals, we know there are a million different types of software available, from marketing automation and website platforms, to email marketing, content strategy and CRMs (Customer Relationship Management Systems.) All serve a different purpose in helping to execute successful marketing campaigns, but finding the right tools for you and your clients can be challenging.One of the main challenges we help our clients with is choosing a new CRM. We are in the age of analytics, met...

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    FIVE19 – A Year in Review

    2017 is coming to an end and man has it been an exciting one for FIVE19. Our team and clients have accomplished much to be proud of and we are excited to share this with you.Client NewsBrandermill Woods, a longtime client and friend of FIVE19’s completed a three year, multi-million-dollar expansion project that has been in the works since 2013. A new wellness center, expanded clubhouse and 93 new apartments with state of the art touches completes the community everyone is talking about FIV...

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    Measuring Success, Four Key Metrics of Digital Marketing

    Digital marketing campaigns offer a number of tactics to help organizations relay their message, services and brand promise to prospects and clients. However, the abundance of metrics that come from these campaigns can quickly become overwhelming.As with any campaign, an accurate, reliable way to measure success is imperative. Email marketing platforms keep track of many metrics, including number of emails sent, number of bounce backs, open rates and click through rates (or how many people compl...

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    Marketing and Operations: Working in Harmony

    Most businesses have the same goal: Delivering exceptional products and services that satisfy the customer, thus growing market share and revenue. However, this goal can be problematic when the marketing and operation’s teams have different views on how to get there. Your prospects are on a journey that begins with awareness of your services and ends with delivery of those services.

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    Persona Development and Why It's Important

    As marketers, we all know that defining who your prospects and customers are is imperative to the success of your marketing and content strategy. Through research, surveys and simply having conversations, you develop personas for your audience(s).We will discuss the top three reasons persona development is key to a successful marketing and content strategy.An understanding of what the most common roadblocks and difficulties are:By anticipating your prospects and customers pain points, your conte...

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