Content that counts, ideas that inspire.

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    The Importance of a Professional Brand Identity: Dark Room Metaphor

    Before we delve into the 4 scenarios that represent the different levels of participation as it relates to your professional brand on LinkedIn, consider the following:Who is your desired audience and what goals are you looking to achieve? Are you looking to attract:new employment opportunities?experts within your industry that can offer you growth and education opportunities?contacts/vendors that can offer services to your organization?What strengths, skills, and accomplishments do you offer tha...

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    The Importance of a Content Marketing Strategy & Calendar

    Today, consumers expect educational, relevant content in promotional media and materials. Websites, blogs, social media platforms, and other tactics of the most successful companies satisfy this need to their customers and prospects. This content is sought out and appreciated as it models a more client-centered approach.It’s a lot of work to provide high quality marketing content, especially on a continuing basis. But, there are a lot of reasons for you to invest the time, effort and ...

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    Lifelong Learning

    “I’m still learning…” Michelangelo at age 87What’s important about education? Once you are out of school and into your career- does it make sense to continue on a path of learning? Absolutely. Many studies over time have shown positive correlations between education and income throughout life.

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    Using Technology to Reach Seniors

    There is a belief system in place that seniors don’t like or use technology such as smartphones, laptops, or social media. But recent research shows that’s not the case anymore. While the over-fifty population may have been slow in adopting tech, usage is now right up there with the rest of the population.An AARP survey of 1,520 adults, aged fifty or older, showed that more than 90% of participants own a computer.

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    Is Your Website Working For—or Against—Your Brand?

    Your brand’s website is the most vital tool to converting passive observers into loyal consumers. But because it’s such a massive undertaking and likely the most expensive investment your marketing department will have to make, most websites are the single most neglected asset of your brand.We know not every website needs the bells and whistles of a Fortune 500 ecommerce site. But there are basic components every website must have so it’s always working for your brand—instead of against it.Here ...

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    How to Define Your Brand’s Identity

    Whether you’re a small start-up or an established organization, you’ve watched another competitor—get up and running quicker, and face challenges with greater stability. While every organization struggles building their business at some point, you can usually find a theme throughout most successful brands: a strong identity.Just as a homebuyer wouldn’t choose a home without trust in its foundation, people look for the same in brands before they hand over their loyalty. Think of yourself as an ar...

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