We are Five19.Building businesses from the brand up.

Hitting the right note of self-promotion means finding a balance between showing off your agency’s work without being repetitive, obvious, or too ostentatious: think engaging, not gloating. It also requires adapting to the social media channel you’re sharing on, from inspirational professional text posts on LinkedIn to pithy Tweets linking to your client’s new site or redesign. The goal, as always, is to reach your community, build your base, and share your excellent work with them.

It may feel like years but just a few months back, blogs and articles were trumpeting exciting times ahead for the senior living industry. Active baby boomers would be redefining the whole concept of aging. Smart technology would offer security for residents and valuable data for their healthcare providers.

Figuring out your work-from-home routine can feel like a part-time job itself.  There are distractions — from frequent trips to the kitchen to kids bouncing around — and with no physical space to enter or leave, the lines between work and life begin to blend together, making it tempting to keep working long after the day should be over.  Regaining focus and productivity is mostly a matter of setting boundaries, but it also means minimizing stress as you adapt to a new work ...

If you’d asked someone in February to describe the worst-possible philosophy for a senior living community, they might have said “social distancing.” What could be more damaging than physically separating people who get joy and fulfillment from everyday interactions?The answer, it turns out, is COVID-19, which has upended so many good practices in senior living communities. Communal dinners, group yoga, dance classes, and even the consoling squeeze of a resident’s hand ar...