Content that counts, ideas that inspire.

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    The Importance of Tone to your Brand

    “People will forget what you said, but they will never forget how you make them feel.” Maya AngelouHave you ever had a conversation with someone and the way they spoke to you turned you off completely? Maybe it was an arrogance in their tone, an undercurrent of scolding or blaming, or an attitude of nonchalance or disregard. Whatever it was, it negated everything they may have said.

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    Objections to Senior Housing, Myths to Dispel

    The coming of age of the boomer generation has created more options in senior living than has ever existed before. Reimagining senior housing was viewed as one of the most important topics in the field this year. The focus is now on redesign and adaptation to the changing tastes and needs of this population.

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    The Power of Relationships

    All you have to do is estimate the cost of generating a new client to know how important it is to keep the ones you have. And locating new vendors you can trust and rely on to keep production running is a risky proposition and often, a substantial time commitment. Keeping that in mind, it’s easy to see the value of strong, long-term relationships with both your clients and vendors.Instill in your employees that creating and maintaining those key business relationships is a company- wide re...

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    Performing a Content Audit & Why It’s Important

    Marketing is a complex system, and works best when all the various pieces, from an organization’s website to TV spots to direct mail, are all working in concert with each other. Your company website is its own complex system, so it’s a good idea to perform an occasional content audit to make sure the site is doing everything you need it to do—and not causing your brand any damage.A content audit simply means looking at your website through the lens of your overall content strat...

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    New Directions in the Senior Living Housing Market in 2019

    As 2019 kicks off, FIVE19 has taken a look at some of the trends that may affect and influence the senior living industry. Some new directions and trends in the senior housing market may bring challenges to operators and in some cases, big opportunities as well. Here is a look at what this year may bring.Mega-mergers like that of CVS/Aetna and Kindred /Humana will have major impacts on the market.

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    FIVE19 - A Year in Review 2018

    It’s hard to believe that 2018 is coming to a close and wow has it been a year! We are proud and grateful to have worked with so many amazing clients and colleagues and look forward to what 2019 will bring.Client NewsBrandermill Woods launched their new TV and print campaign, “That’s How You Do Retirement” utilizing a humorous tone and highlighting the many amenities and activities awaiting residents at this amazing community. Like Derek always says, we do creative like n...

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