Advertising for personal injury law firms has always been challenging. As the oldest and most experienced law firm in VA, Allen & Allen has always taken pride in delivering above industry standard advertising. The firm wanted a fresh rework of their brand in the market without losing the brand equity and recognition they had achieved in over 100 years in business.
In our first year as Agency of Record, FIVE19 committed to building a new branding campaign that elevated market awareness and confronted the community stereotype of the familiar family name of Allen & Allen.
Through television, digital advertising and billboards, intake levels, phone calls and web analytics drastically increased over a larger area while preserving the legacy and tradition of the personal injury law firm within the community.
Television + Digital Advertising + Billboards