Brandermill Woods expansion project

Following the success of reaching occupancy in the independent living community, Brandermill Woods made the decision to embark on a four phase expansion project, greatly expanding their footprint and offerings to the senior living population in Richmond, VA. Along with that exciting decision, they were met with challenges such as pre-leasing goals, pre-construction communication and maintaining the strategic branding plan FIVE19 had recently implemented.

  • Phase 1: Brand new Health Care Center
  • Phase 2: Brand new apartments
  • Phase 3: Even larger, brand new apartments
  • Phase 4: Amenity enhancements, including a pool, movie theatre, bar, dining room and clubhouse renovation.

The expansion has garnered a 93% occupancy rate over the three year renovation, with website inquiries, phone calls and other requests for information all from a TV campaign launched by FIVE19. In addition, all 20 health care community rooms were filled before completion, 17 apartments leased in Phase 2 and 75% of the expanded community was pre-leased before groundbreaking took place.

project deliverables

Long Format Video + Television + Original Score + Print Advertising + Media Planning + Media Buying