Falcons Landing extraordinary stories beyond the front line
Falcons Landing came to FIVE19 with a specific challenge; to tell the exceptional and unique stories of the residents at Falcons Landing and their common bond of service.
Extraordinary Stories highlighted the one of a kind amenities Falcons Landing offers residents as well as individuals who have journeys to share from travel, expertise, persistence, education and the commitment to excellence, beautification and ownership.
FIVE19 launched a comprehensive print and documentary web campaign, focusing on the legacy of the Falcons Landing family through personal connections, similar backgrounds and honor. Landing pages and call tracking numbers soon told a story of relatability and connection with prospective residents and their families, as conversion rates increased significantly within the first few months of launch.