Year in Review

As we begin another year, the FIVE19 family is reflecting on an amazing year of growth for our agency and our talented team of art directors, designers, strategists and marketers. As we look ahead to next year, we are incredibly thankful for our clients who have been with us on our journey from a 3-person company working out of owner Derek Machado’s garage to a 13-person marketing agency on Main Street.

Join us in celebrating our clients, our work and the opportunities from 2021. Thank you for being part of our story, and cheers to a festive holiday season and an exciting New Year!


A Year of Growth

In addition to our new downtown digs, our team was lucky to partner with several new clients in 2021.

We became the agency of record for Royal Oaks in Sun City, Arizona. Brought in to assist with the opening of their expansion, Inspirata Pointe, we hit the ground running with a vigorous monthly event strategy, an exciting TV and print creative campaign, marketing automation workflows, and new SEO and SEM digital campaigns. Plus, this week we launched a newly redesigned website.

We also began working with Vinson Hall Retirement Community, a military-based Life Plan community located on a park-like oasis in vibrant McLean, Virginia — just miles from our nation’s capital. We have assisted in print ads and direct mailers so far, with a sales and marketing three-part webinar series in the pipeline.

Last but not least, Air Force Enlisted Village enlisted us to design the logo for their new community Victory Village. We look forward to continuing this partnership in 2022. 


A Year of Results

Over the last year, we have...

Helped drive 9,877 new prospect leads for our senior living clients – reaching a qualified and targeted audience.

Supported 2,566 tours and appointments through the conversion pipeline.

Propelled 2,000 attendees to attend senior living marketing events through disruptive event-marketing tactics.

Powered 960,000 sessions across our client websites through strategic tactics including print and digital campaigns and communications.

Inspired 695,000 new users to explore and interact with our robust (and beautifully designed) client websites.


A Year of Milestones

Over the last 365 days, our agency has grown in more ways than one...

In July 2021, we moved into a new office at 1620 Main Street, within Richmond, Virginia’s historic fan district. After working remotely for more than a year, we couldn’t be happier to be together again in our bright, modernized space. We have already discovered new opportunities to collaborate and better serve our clients with the creativity we have built our brand on for the past 14 years.

Our team is the heart of our business, and we are thrilled to announce two milestones within FIVE19: First, after 10 years of dedication and creativity, Becca Hardy was promoted to Creative Director of the agency. We are so proud to celebrate her continued leadership, strategic guidance and commitment to producing top-of-the-line creative work.

This year we also welcomed Browning Augustine as Project Manager. Browning brings a well-seasoned sense of humor and a wealth of experience to the agency with over 20 years working in project management and supportive marketing in a number of industries including healthcare, banking, health insurance, senior living, tourism, retail advertising and private enterprise.

This year was made *extra* sweet because we got to welcome so many new family members with open arms. Lora Tran welcomed her precious twin baby boys, Koda and Riley, in August 2021; and Morgan Thorndike recently welcomed her baby girl, Millie, in December 2021.


A Year of Travel

After a year of safely working from home, 2021 provided an opportunity to get back on the road again and foster our treasured client relationships in person. This year’s travel included:

Traveled to 8 states  |  Visited 7 communities  |  Shot 7 creative shoots for new TV and print campaigns  |  Attended 2 conferences


A Look Ahead

As the world has changed, our business continues to evolve. In 2021, workforce challenges persisted across the country, so several of our clients turned to our team for assistance with employment branding and recruitment strategies. We will continue to grow this new line of service in the new year. Don’t hesitate to reach out if you are interested in exploring this offering for your community.

Next year, we are also looking forward to continued involvement with the 2022 LeadingAge Momentum Conference. We will be partnering with LeadingAge as an official sponsor to support this important industry association. We hope to see you there!

We want to thank everyone who has been a part of FIVE19’s continued success and growth in 2021, and we look forward to all that 2022 has to offer. From the bottom of our hearts, we wish you a healthy and happy start to the new year! Next year, the sky’s the limit and we can’t wait to get to work!

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