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804.852.7674
info@wearefive19.com

1620 W. Main St.

Richmond, VA 23220
about US

With the perfect blend of authenticity, originality and purpose, we create extraordinary outcomes like no other.

At FIVE19, we lead the way in transforming senior living marketing by putting people first — our clients, their audiences, and our team. By deeply understanding our clients’ needs and ambitions, we create powerful partnerships that drive authentic, original work. The result? Creative that does more than connect — it reshapes perceptions and redefines communities.

our approach

Our combination of individual strengths makes for one incredible team.

Our people-first approach drives everything we do, from strategy to storytelling. By immersing ourselves in our clients’ worlds, we build deep partnerships that inspire bold ideas and breakthrough marketing. With curiosity, creativity and an unrelenting drive to transform senior living, we craft work that sparks imagination, challenges the expected and delivers real results.

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our mission

To transform the perception of senior living through bespoke creative marketing solutions.

our core values

Our values define how we work and who we are.

CREATIVE

We go beyond the ordinary with solution-oriented, inventive critical thinking.

CURIOUS

Starting with the why, what, how & where we seek to understand with open minds.

COMMITTED

We take initiative, invest in clients’ success and put passion in all of our work.

COLLABORATIVE

With a belief in the power of synergy, flexibility and agility, we are always willing to help.

AUTHENTIC

We listen with purpose, work with sincerity and build relationships that matter.
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how it began

It’s always been about family.

On 5/19/2005, everything changed for our founder, Derek, when his daughter, Sydney, was born. That date became more than a birthday — it became the inspiration behind FIVE19. A year and a half later, the agency was launched with a simple idea: to build meaningful, caring relationships with clients and create work that feels new, purposeful and rooted in care. For us, it’s always been about people first — our clients, their communities, and our team. Because together, we’re family.

FAQS

Curiosity seekers welcome. 

What creative services do you offer?

We are a full-service advertising and marketing agency, which means we do everything from strategy to execution. Starting with immersion sessions, we get to know your community to assess and evaluate how your residents see themselves. From there we’re able to arrive at recommendations for when and where we can get maximum exposure for your brand and develop creative concepts leading to executions such as television commercials, photoshoots and print ads. We also design, develop and host websites, produce digital campaigns, brochures, collateral and direct mail. If your audience can watch it, read it, or experience it, we can do it. And do it very well.

Do you design websites?

Yes, and we love creating beautiful, user-friendly websites that are optimized for search and built to convert. As with all websites, those we create perform best when supported with digital services like SEO, SEM, automation, and well-optimized multi-touch campaigns.

Do you offer SEO and SEM?

Absolutely! We know it can be hard to stand out online with constant algorithm updates and citation sites pumping out massive amounts of content, so we create custom strategies to support your community, ensure you rank well and make an impact in your target markets.

What value can you bring to our community?

We believe 100% in partnership. Your success is our success. So, we stay connected with you to keep our teams ahead of lead generation needs, occupancy goals, and retention challenges. We stay curious and agile, which allows us to explore new opportunities and pivot when necessary. But above all, we can proudly say that our creative work stands head and shoulders above others in our industry. If you want to rise above the crowd, lead in redefining senior living, and have a team of industry experts in your corner, let’s talk.

Do you work on retainer or on a project basis?

Typically, we experience the best results when we work as the agency of record (AOR) for your community. However, we can absolutely start our relationship on a project basis — it all comes down to your needs at the time. Whether it’s work that does not require support after launch or you’re looking for a dedicated team to support your community’s goals long term, we are ready to be the perfect partner to meet your needs.

What is your pricing structure?

“One time” projects like website redesigns, television commercials, or brochures are typically billed as scope projects. This means we develop a scope of work and budget to encompass everything that is included in this project, and it is a one-time cost. Ongoing work throughout the year on multi-channel campaigns, direct mail pieces, reporting, strategy development, creative briefs, and any other needs are best accomplished through a retainer. Scope projects are billed at $175/hour, and retainers are billed at $150/hour, with a predetermined number of hours agreed upon to accomplish all goals. If you’re interested in learning more about our pricing and how we manage projects, please contact us so we can set up a discovery meeting and learn about your community and goals.