‘Never Feel Old’ FIVE19’s New Brand Promise Redefines Senior Living Marketing

FIVE19 is excited to announce the rollout of our updated brand. The inspiration for this relaunch comes from the incredible people we serve — seniors and their loved ones.

We firmly believe that age is more than just a number and that there’s a major difference between getting old and feeling old. This philosophy is our passion. We’re committed to helping seniors find communities that enable them to live their retirement years feeling anything but old. That same sentiment drives our creative marketing, ensuring our work and our client relationships stay fresh over time. Our goal is for our work, our client relationships and the seniors in the communities we serve to never feel old.  

Our loved ones drive this mission. Those who raised us — our parents, grandparents, aunts, and uncles — give us the inspiration to do better. Launching this updated brand ensures our messaging and services align with this vision.

We’re honored to play a small part in seniors’ journeys to living their fullest lives with the support they need and the quality of living they deserve. Keep reading to learn about what backs up our brand and mission.

Subjective Age Matters

At FIVE19, we know that age doesn’t define a person or set limitations. How you feel is what matters, not your birthdate. This isn’t just our belief — science backs it up.

Research shows that most people feel older or younger than they really are. These studies show that this subjective age can have a big impact on physical and mental well-being. For instance, those who feel younger than their actual age tend to be more active and have a reduced risk of depression, dementia, and hospitalization due to illnesses. The opposite effect can occur for those who feel older than their birth age.

Our updated brand reflects this understanding — that how you feel defines you more than your actual age. We embrace this vision in all aspects of our brand.

We Embrace Communities That Support Seniors

We support the values and efforts of senior living communities that champion an authentic, thriving lifestyle in retirement.

Creating Active Communities

Communities we partner with create environments that empower seniors to stay active, promoting socialization and ensuring each resident receives the respect and dignity they’ve earned. Today’s senior living communities provide a range of amenities so seniors can engage in activities that match their interests and abilities. These environments encourage independence by empowering seniors to choose how they spend each day.

Celebrating the Whole Person

Too often, getting older means being invisible, ignored, and obsolete. Seniors feel this shift, and it can impact how old they feel. We challenge this notion in everything we do. We fully acknowledge the value and experiences seniors bring with them. Seniors should be celebrated and supported so that they can live each day to the fullest. Standout senior living communities encourage residents to take charge of their senior living journey and capture the joy of every day.

Ending the Stigma

One of the best ways to support seniors is to end the stigma associated with aging. At FIVE19, we push this old ideology aside by continually delivering fresh, creative marketing strategies. We aim for an authentic relationship with each client and are genuinely invested in their success as we do our part to support thriving lifestyles for seniors.

An Inspiring New Look

In our brand refresh, we use a tasteful color palette ranging from deep midnight blue to light noon blue, a timeless cream, and a fun pop of orangey-red we call "poppy." This color palette selection is a direct response to our vast marketing experience in the senior living space, as well as a representation of the joy we have for our work.

We hope our updated brand promise feels as meaningful to your community and those you serve as it does to us. At FIVE19, our main goals are to make sure seniors always feel valued and that your marketing efforts are never outdated. We can help you create fresh, new strategies that target prospective residents who are ready to enjoy a fulfilling lifestyle in retirement.

Contact FIVE19 today to learn more about our brand and find out how we can help you refresh your marketing strategies.

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