Because That’s How You Do Retirement

With a multi-million-dollar expansion complete, Brandermill Woods needed a campaign that would keep momentum in the market, and highlight all of the new services and amenities the community had to offer. 

To meet the need, we created “Because That's How You Do Retirement,” a humorous, light-hearted campaign that included several TV spots (featuring an original score) and print ads. The campaign emphasized all the things residents could enjoy at Brandermill Woods instead of worrying about everyday chores and responsibilities. 

The campaign showcased the community’s resort-style living, showcasing the freedom and fun that retirement at Brandermill Woods can bring. Strategic media planning and buying throughout the campaign’s run helped boost brand awareness and build brand equity for the community.