The Wait Is Over

Known throughout the region for exceptional care, beautiful homes, and a compassionate staff Brandermill Woods often has a waitlist that stretches for years — making early planning essential. As their long-term marketing partner, they turned to us to motivate prospective residents to stop waiting to join the waitlist and sign up now!

To emphasize the urgency, we developed the Fall 2023 campaign, “The Wait Is Over.” This playful, engaging series shows future residents abruptly dropping everything — from a live news broadcast to a therapy session — the moment they’re told their new home is ready. Humorous vignettes feature a news anchor leaving mid-broadcast, a therapist walking out mid-session, and an office worker exiting mid-meeting and that’s only the beginning.

The result? A lighthearted, memorable campaign that captures the warm, welcoming spirit of Brandermill Woods, while reinforcing the value of securing your spot on the waitlist today.