Living Their Best Lives

2020 presented us with a unique challenge: How could we continue to showcase our incredible clients while prioritizing the safety of their most vulnerable residents? Brandermill Woods, a longtime partner known for its exceptional reputation and lively brand, was no exception. We were determined to keep that brand energy going, even in a time that called for caution. That's when the idea to explore animation was born.

To spotlight the vibrant lifestyle within the community, we ideated and produced a fully animated TV spot that captures residents living their best lives. From teeing off and taking a dip to dancing the night away, the imagery brings each moment to life with energy and joy. A custom score by local musician J. Roddy, brings it all together resulting in a campaign that's not just fun and upbeat, but unforgettable.