Completely Rethink Your To-Do List

As Brandermill Woods approached the completion of its $100 million expansion, they needed a fresh campaign to sustain momentum — one that spoke to the full community, both existing and new. Coming off the success of a Broadway-style campaign we produced, it was important to continue the creative energy while shifting focus to secure deposits for available inventory.

We answered with “The 7-Day Weekend,” a musically driven campaign inspired by the freedom of life without chores. Built around an original country-themed track, the campaign embraced the joy of letting go of traditional homeownership responsibilities and leaning into the perks of community living. Our team led the lyrical and creative direction, turning everyday tasks into catchy, relatable verses.

The results? A campaign that led to a measurable increase in call volume, with Brandermill Woods reaching 80% occupancy by the expansion’s grand opening. The original song even generated frequent download requests from enthusiastic prospects.