Make every day something special

Ever feel like you’re missing out on the good life? Montereau’s 2023 ad campaign follows two spirited seniors living just outside the community who are amazed (and a tad envious) of all the fun they're missing. Through a clever blend of humor and a touch of innocent voyeurism, our male lead can’t resist peeking through his binoculars, we capture the Montereau lifestyle from his “outsider” point of view.

As the spot continues, our female lead tries, and hilariously fails, to recreate the exceptional amenities her husband sees. The playful moments between the couple, combined with stunning visuals and the vibrancy of the Montereau residents, create a memorable campaign that leaves viewers thinking, "When can I move in?"