Everyday Magic

Pinnacle Living sought a campaign to reinforce their brand promise, enhance brand equity, and elevate awareness of their communities. Our strategy was crafted to embody the essence of their mission of "Enriching Life's Journey" while establishing profound connections that resonated with prospective residents.
Pinnacle Living needed a campaign to reinforce their brand promise, enhance awareness, and strengthen brand equity across their communities. Our strategy was designed to reflect their mission — Enriching Life’s Journey — while creating sincere, emotional connections with prospective residents.
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So, we asked — what if we viewed retirement through the eyes of a child? The result was Everyday Magic, Pinnacle Living’s 2023 campaign. A whimsical look at community life, complete with playful goats, dazzling performances, and all the snacks you can eat. Inspired by the possibilities of a weekend at the grandparents’ house, the spot unfolds with comedic mispronunciations, imaginative adventures, and childlike wonder.

By tapping into the potential of limitless fun and wonder, the campaign positions Pinnacle Living as more than just a place to live, it’s a place where magic happens every day.