Branding

The new logo for The Village at Woods Edge features a thoughtfully designed icon that forms a heart shape with two stylized leaves, creating a warm and welcoming visual that reflects the community’s values and natural surroundings. The heart shape subtly conveys care, connection, and the close-knit spirit of the Franklin, Virginia community, while the leaf elements pay homage to the “Woods” in the name, referencing the tree-lined property and the area’s lush, scenic beauty.

This refreshed design represents an evolution from the previous scenic landscape logo. While simplifying the overall look for a more modern and versatile mark, the new logo maintains a strong connection to nature and small-town charm. The organic lines and natural symbolism honor the original aesthetic, but the cleaner composition allows for broader use across digital and print materials while still evoking the tranquil, community-centered lifestyle that defines The Village at Woods Edge.