Imagine What First Feels Like

National Lutheran Communities & Services approached us to brand The Village at Providence Point, a blue-sky project and the newest addition to their senior living portfolio. We eagerly jumped at the opportunity to help develop this nonprofit Life Plan Community, projected to open in Annapolis, Maryland, in 2028.

As a blue-sky community, our primary objective was to generate new leads and nurture prospects through the sales funnel, ultimately aiming for pre-reservation deposits and meeting sales targets for groundbreaking. To support these efforts, we implemented a comprehensive range of marketing strategies designed to attract and engage leads through targeted messaging. Key initiatives included the development of a Priority Club Program to convert prospects via an intensive event-marketing series, boosting brand awareness through social media and executing direct mail and email campaigns. We also launched a robust print ad campaign to promote sales.

To strengthen their digital presence, we redesigned their landing page into a full-scale website. We also created a Vision Book collateral package including a brochure, letterhead, business cards and floor plans to further support sales efforts. Finally, we implemented long-term tactics, including marketing automation, a monthly drip campaign, content strategy, blog posts, and digital SEO and SEM efforts.